If you were going to open up a shop, what would you sell?
My shop would be all about experiencing loveliness. It would be minimalist with clean lines and only the best design elements.
Inside, there would be everything wonderful, from artwork to fashion to home decor items to specialty books all arranged beautifully with indulgent treats (coffee/ tea and pastries) (champagne and craft beer).
All of the finest products would compete to be featured and all would receive the best online and in store display.
Just looking at our catalog would feel indulgent. Visiting my store would be a whole event. No one would leave without feeling buoyed up and special.
Walking in would be a feast for the senses. I love the idea of a shop with beauty and good smells and items that make you happy in the moment and for a long time afterward. Form, function and wonder…